NEW YORK, NY June 20, 2016 – Centre Lane Partners, LLC (“Centre Lane”) has acquired Clickbooth.com, LLC (“Clickbooth”), a recognized online performance advertising leader utilizing a proprietary performance marketing exchange focused on cost-per-action and cost-per-click affiliate marketing.
Founded in 2002, the company specializes in generating consistent, quality customer acquisitions at high volumes through exclusive affiliate channels on native, mobile, social, email, contextual and search placements. Advertisers can access advanced targeting capabilities through the proprietary, patent-pending platform. The majority of its traffic is exclusive to Clickbooth, which is pioneering a programmatic approach to performance marketing through the use of machine learning and implementation of big data.
“I am thrilled to partner with and have the support of Centre Lane as we enter the next phase of Clickbooth’s growth,” said Erin Cigich, CEO of Clickbooth. “I am extremely proud of the Clickbooth team, who have shown impressive dedication and enthusiasm to get us to this critical point in the company’s history and I believe the team will work collaboratively with Centre Lane to develop and execute its strategic initiatives that will drive Clickbooth’s continued success.”
“We see a tremendous opportunity with the technology platform that the company developed in-house to provide a great value proposition for advertisers and affiliates,” said Kenneth Lau, Managing Director of Centre Lane. “We are excited to partner with this team to continue to grow the business.”
About Centre Lane Partners
Centre Lane is a private investment firm focused on making equity and debt, control and non-control, investments in North American middle market companies. Centre Lane targets companies with revenues between $20 and $500 million that have leading market positions and sustainable competitive advantages in their respective niches. Industries targeted for investment are broad and diverse with no industry excluded from our consideration.